Valentine’s Day! Hooray! I made a quick trip to my local bookstore—Chapter’s. Wandering about the store, a salesperson approached me, handing me an in-store coupon. The salesperson politely explained that if I purchased a greeting card in the store, today, I could have my coupon scratched at the cash counter for a discount ranging from 5% to 100% off my purchase. I considered this for a moment. Most likely I’d get 5% off which might not even balance out the cost of a greeting card (let’s be honest, cards are expensive these days).
I asked the salesperson, “What if I get a 5% coupon, can I then change my mind and put the greeting card aside?”
The salesperson smiled in surprise. “Well, I’m not sure, no one’s ever asked that before.”
Of course not.
Fast forward. I finished shopping and lined up for my turn at the cash counter. The cashier waved me over and as I presented my coupon, I went through my spiel.
Her response? “I’m not sure if you can do that, no one’s ever asked that before.”
Of course not.
Suddenly, the cashier smiled. Bigger and wider than before. Her eyebrows shot up in delight.
“You get 50% off your purchase today!”
I smiled, bigger and wider than before.
On my way out of the store, I tracked down the salesperson who kindly gave me the coupon, informing her I’d been duly caught off guard and actually received 50% off my purchase.
Her response? “I know!”
“How do you know?” I asked.
She laughed. “The whole store knows! You’re the only person today who received 50% off!”